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Alumni story: Léone uses data to optimise the customer experience in the luxury goods industry
PROMO 2024
Léone Morin
Read the inspiring story of Léone, an alumnus of the Data Analytics training !
How did your career path lead you to become interested in data?
Throughout my career, I've managed campaigns, analysed trends and optimised marketing strategies. However, with changes in the sector and the growing importance of data in decision-making, I felt the need to acquire more technical skills to better exploit data and refine customer strategies.
Why did you choose Artefact School of Data to train you?
I chose Artefact School of Data because, as well as being a world reference in data, it offers a school that is directly integrated into its company. For me, it was a unique opportunity to learn in a setting that combines theory and practice, while being immersed in an environment in tune with the demands of the luxury sector. This practical, professional approach convinced me straight away that this was the best way to develop my skills and give a new dimension to my career.
What aspects of data analytics training have particularly impressed you?
What I particularly appreciated was the richness and diversity of the teaching, which enabled me to learn new things every day in an environment that was both stimulating and caring. The support of the trainers and the teaching approach helped me to understand and master key tools such as SQL, Python and Google Analytics, which are now indispensable in the field of data.
I also really enjoyed the data visualisation part, which enabled me to transform complex analyses into clear, usable insights. It gave me a better understanding of how data can be used to optimise customer journeys and refine marketing strategies, particularly in the luxury sector.
As well as technical skills, the course also offered me a real learning dynamic, with enriching exchanges and practical projects that enabled me to apply my knowledge directly to real-life problems. These skills will be invaluable for the rest of my career, as they will enable me to make better use of data to improve the customer experience, both online and in-store.
How has this training changed your view of data?
Before the training course, I saw data as a tool to complement marketing strategies. Today, I realise that it is at the heart of decision-making, and that it needs to be integrated right from the design stage of campaigns and strategic plans.
I've learned to structure my analyses, to use more advanced methodologies and to make decisions based on concrete facts, rather than on hunches. Thanks to the tools taught, I can now cross-reference different data sources, build more accurate performance indicators and adapt my strategies in real time.
What has also changed is the way I work with the technical teams. Before, data could seem complex and inaccessible. Now I understand the issues, methods and language of analysts and data scientists, which makes it easier to work as a team and implement data-driven strategies.
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FAQ
Do you have any other questions about Artefact School of Data? We'd love to hear from you.
What is the difference between Artefact School of Data and other courses?
World-renowned learning and a unique educational experience. More than 5,000 students around the world have been trained by our experts atArtefact. You will benefit from immersion training with one of the world leaders in Data & AI, who will share their expertise with you. Every day, you'll learn from real-life cases you've worked on with some of the world's biggest companies.
How do I apply for our courses?
The registration process is very simple: you apply directly for the course of your choice, explaining your motivation and describing your career path. You can also download our full programme and make an appointment with our team.
How can I finance my training?
There are a number of funding solutions available to you: personal funding (in one or more instalments), use of your Personal Training Account (CPF), assistance from Pôle emploi, funding via your company's OPCO if you are in post, Professional Transition Project (PTP), Agefiph, etc. As each professional project and each funding application is unique, we offer you a personalised meeting to answer all your questions and help you through the process. You can also watch a video showing all the financing options available.
Are the courses face-to-face or distance learning?
We recommend taking the course face-to-face, in order to take full advantage of the learning environment within a leading player in Data and Artificial Intelligence, and to benefit from direct exchanges with the trainers and other participants.
However, for greater flexibility, our courses can also be taken at a distance or in a hybrid format. Every effort is made to ensure that you can participate in the best possible conditions, either from our classroom or from home, depending on your preference. This flexible format has been designed to optimise your learning throughout the course.
Who are the speakers at Artefact School of Data?
The lecturers at Artefact School of Data are senior Data Scientists, Data Analysts and Data Engineers. They all work forArtefactone of the world leaders in data. Thanks to their day-to-day work with Artefact's customers, they are confronted with the real and current issues faced by companies. This proximity to the field means that we can offer training that is rooted in the reality of data projects, built on their experience and the challenges they face every day.
Are our training courses Qualiopi certified?
Our training courses are certified "Qualiopi pour l'action de formation".
What support is there to help you find a job?
Every day, our students have the opportunity to work alongside Artefact employeesone of the leaders in the data industry. This means that every day, they meet Data Scientists, Data Analysts, Data Engineers and Data Marketing experts, who make up their team. professional network and increase their chances of securing a future position with Artefact or from one of our partners.