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Alumni story: Léone uses data to optimise the customer experience in the luxury goods industry
PROMO 2024
Léone Morin
Read Léone's inspiring story!
How did your career path lead you to become interested in data?
Throughout my career, I've managed campaigns, analysed trends and optimised marketing strategies. However, with changes in the sector and the growing importance of data in decision-making, I felt the need to acquire more technical skills to better exploit data and refine customer strategies.
Why did you choose Artefact School of Data to train you?
I chose Artefact School of Data because, as well as being a world reference in data, it offers a school that is directly integrated into its company. For me, it was a unique opportunity to learn in a setting that combines theory and practice, while being immersed in an environment in tune with the demands of the luxury sector. This practical, professional approach convinced me straight away that this was the best way to develop my skills and give a new dimension to my career.
What aspects of data analytics training have particularly impressed you?
What I particularly appreciated was the richness and diversity of the teaching, which enabled me to learn new things every day in an environment that was both stimulating and caring. The support of the trainers and the teaching approach helped me to understand and master key tools such as SQL, Python and Google Analytics, which are now indispensable in the field of data.
I also really enjoyed the data visualisation part, which enabled me to transform complex analyses into clear, usable insights. It gave me a better understanding of how data can be used to optimise customer journeys and refine marketing strategies, particularly in the luxury sector.
As well as technical skills, the course also offered me a real learning dynamic, with enriching exchanges and practical projects that enabled me to apply my knowledge directly to real-life problems. These skills will be invaluable for the rest of my career, as they will enable me to make better use of data to improve the customer experience, both online and in-store.
How has this training changed your view of data?
Before the training course, I saw data as a tool to complement marketing strategies. Today, I realise that it is at the heart of decision-making, and that it needs to be integrated right from the design stage of campaigns and strategic plans.
I've learned to structure my analyses, to use more advanced methodologies and to make decisions based on concrete facts, rather than on hunches. Thanks to the tools taught, I can now cross-reference different data sources, build more accurate performance indicators and adapt my strategies in real time.
What has also changed is the way I work with the technical teams. Before, data could seem complex and inaccessible. Now I understand the issues, methods and language of analysts and data scientists, which makes it easier to work as a team and implement data-driven strategies.
Discover the success stories of our alumni
Alumni story: Pierre-Alexandre strengthens his expertise in Data Engineering
PROMO 2024
Pierre Alexandre Baril
Read Pierre Alexandre's inspiring testimonial!
What was your background before enrolling on the course?
Hi, my name is Pierre-Alexandre Baril and I'm currently doing a Data Engineer course at Artefact School of Data. Before that, I did a Masters specialising in digital health at EPITA, where I was able to explore the technological issues involved in this fast-changing sector.
I then had the opportunity to do several internships that allowed me to explore different areas of data: Data Analysis, Machine Learning and Cyber Security. These experiences strengthened my understanding of infrastructures and analysis models, but I quickly realised that to go further, it was essential to acquire more advanced skills in Data Engineering.
This field, at the heart of data flow management and optimisation, is a key component of the data ecosystem. I wanted to delve deeper into this technical aspect, so I chose to join the Data Engineer course at Artefact, which offers a highly operational approach in line with market needs.
What did you enjoy during your data engineering training?
What I was looking for in this training was not a long, theoretical academic programme, but practical learning that could be directly applied in a company. That's exactly what I found at Artefact.
One of the aspects that I particularly appreciated was the immediate practical application of the concepts, with concrete projects and the use of the most up-to-date tools on the market. Working with these technologies in real-life conditions enabled me to develop expertise that could be put to good use, and to feel ready to take on technical challenges as soon as the course was over.
The teaching support and learning environment are also strong points. The team is available and always ready to answer questions, which makes it easier to assimilate complex concepts. Today, I'm really satisfied to have followed this programme, which has given me solid technical skills and a more in-depth vision of the Data Engineer profession.
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PROMO 2025
Brigitte Fauvet
Read Brigitte's inspiring testimonial!
What was your background before enrolling on the course?
I'm Brigitte Fauvet, Product Manager specialising in digital innovation. I started out with a PhD in mathematics, specialising in image processing, before working for over 10 years in AI R&D in SS2i, first on image processing, then on search engines. I then moved into Product Management, with another 10 years' experience in start-ups and major groups, where I designed new user experiences for digital services. Today, I chose the Data Product Management course to update my skills, gain a better understanding of the new technologies and challenges of AI, and be able to integrate these developments into my future projects,I acquired Artefact's methodologies for managing data projects, which now gives me a solid foundation and real confidence in my methods.,The course also opened my mind to new perspectives. I discovered that creative agencies are investing in AI and that they have a key role to play in democratising it for the general public. Since Artefact has links with this type of player, I've been able to explore this world, which is of great interest to me for the future. I'd say 'benchmark' because the ecosystem created around Artefact makes it a reference that I'll be following for a long time. But I'd also say 'inspiring', because I met people who are passionate about data and AI, and that gave me a great deal of energy for the future.
Aujourd’hui, j’ai choisi la formation Data Product Management pour mettre à jour mes compétences, mieux comprendre les nouvelles technologies et enjeux de l’IA, et pouvoir intégrer ces évolutions dans mes futurs projets.
Why did you choose the School of Data?
The School of Data is a French benchmark in AI, and that's what attracted me in the first place. It's also one of the few schools to welcome participants directly into a company, which meant I could get as close as possible to the business issues surrounding data and AI.
What did you enjoy during your data analytics training?
I particularly appreciated the quality of the courses and the experience of the trainers. They share their expertise in a very practical way, which is essential when managing data projects. The experiential learning and peer-to-peer sharing were also strong points, because there's so much to learn from feedback from other professionals in the sector.
How has this training helped you in your career development?
J’ai acquis les méthodologies d’Artefact pour piloter des projets data, ce qui me donne aujourd’hui une base solide et une vraie confiance dans mes méthodes.
La formation m’a également ouvert l’esprit sur de nouvelles perspectives. J’ai découvert que des agences créatives investissent dans l’IA et qu’elles ont un rôle clé dans sa démocratisation auprès du grand public. Artefact étant en lien avec ce type d’acteurs, j’ai pu explorer cet univers, ce qui m’intéresse beaucoup pour la suite.
If you had to describe the School of Data in one word, what would it be?
Je dirais "référent" car l’écosystème créé autour d’Artefact en fait une référence que je vais suivre longtemps. Mais aussi "inspirant", car j’ai rencontré des personnes passionnées par la data et l’IA, et cela m’a transmis une belle énergie pour la suite.
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FAQ
Do you have any other questions about Artefact School of Data? We'd love to hear from you.
Are our courses face-to-face and/or distance learning?
We recommend that you come to one of our face-to-face courses to be at the heart of the leader in Data and Artificial Intelligence. However, if you prefer or if you can't do otherwise, our courses can also be taken at a distance or as a hybrid! Everything is designed so that you can follow our courses from our classroom or from home, as you wish. We have made this choice to optimise your learning during the course.
What support is there to help you find a job?
Every day, our students have the opportunity to work alongside Artefact employeesone of the leaders in Data. This means that every day, they meet Data Scientists, Analysts, Engineers, Data Consultants and Data Marketing experts who make up their team. professional network and increase their chances of securing a future position with Artefact or with a partner.
In addition, we offer a Career Day to help you find a job. This includes workshops on job hunting, preparing CVs and LinkedIn profiles, as well as advice on technical interviews.
Who are the teachers?
Your tutors are Data Scientists, Analysts or Senior Engineers by trade. This is very important to us because they work at the very heart of one of the leaders specialising in Data and AI: Artefact. This means that the teachers are in daily contact with Artefact customers and are responding to real, current issues in the field. Our training courses are therefore designed around what they experience on a daily basis.
How do I apply for one of our courses?
The registration process is very simple: you apply directly for the course of your choice, explaining your motivations and describing your career path. You can also download the full programme and then make an appointment with us.
Are our training courses Qualiopi certified?
Our training courses are certified "Qualiopi pour l'action de formation".