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Bootcamp
Data Marketing
- +5000 Alumnis in the world
- 83% Rate of professional integration after 6 months
- +500 Partner companies
Our 3 next training sessions
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Remaining places |
Format |
Time |
Dates |
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1
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Hybride - Paris
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4 weeks - Full-time
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21/04/2025 -> 16/05/2025
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4
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Hybride - Paris
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4 weeks - Full-time
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30/06/2025 -> 25/07/2025
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10
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Hybride - Paris
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4 weeks - Full-time
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22/09/2025 -> 17/10/2025
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Bootcamp
About you
Data Marketing
Career courses
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Thank you for your application.
Next steps
Choose your session
Find out more about our programme!
Master the fundamental skills of Data Marketing
Collect
Boost your CDP to master collect data.
Analyze
Master advanced analytical platforms and multi-channel attribution.
Make the most of
Monetise data, create partnerships and use data clean rooms.
Measure
Calculate MROI, measure brand equity and extract actionable insights.
Program Data Marketing Bootcamp
Module 1
Consumer Data Environment
Module 2
Measurements & Insights
Module 3
Data Valorization & Partnership
Module 4
Marketing Analytics
1 week
Mastering the customer data ecosystem
➜ Introduction to data marketing strategy and organisation.
➜ CDP (Custometr Data Platform) platforms: fundamentals and implementation
➜ Managing and optimising a CDP platform
➜ Audience engine: segment construction and activation
➜ Managing consent and preferences in the age of privacy.
1 week
Evaluating marketing performance
➜ Marketing return on investment (MROI): Principles and methodologies
➜ Measuring brand value and impact on long-term sales
➜ Design and implementation of marketing dashboards
➜ Extracting actionable marketing insights from data
➜ Measuring influence and lifetime customer value
1 week
Enhancing the value of shared data
➜ Product recommendation systems: algorithms and implementation
➜ Data partnerships: exploiting secondary and third-party data
➜ Integrating agile practices into product development
➜ Data monetization strategies for businesses
➜ Collaborative data initiatives and data clean rooms
➜ Confidentiality-preserving data sharing techniques
1 week
Mastering advanced marketing analytics
➜ Advanced analysis services for marketing
➜ Amazon Marketing Cloud: reselling and implementation
➜ Google Marketing Platform (GMP): resale and optimisation
➜ Multi-channel attribution modelling
➜ Predictive analytics and AI in marketing
Skills
✔ Develop a data-driven marketing strategy
✔ Configuring and optimising a customer data platform (CDP)
✔ Create and activate relevant audience segments
✔ Implement an RGPD-compliant consent management system.
Skills
✔ Calculating and interpreting return on marketing investment (MROI).
✔ Measuring and analysing brand equity and its impact on sales.
✔ Designing and implementing effective marketing dashboards
✔ Extract actionable insights from complex marketing data
Skills
✔ Implement product recommendation systems
✔ Establish and manage data partnerships with third parties.
✔ Develop data monetization strategies.
✔ Using data clean rooms for secure collaboration
Skills
✔ Using advanced analytics for marketing
✔ Configuring and optimising campaigns on Amazon Marketing Cloud and Google Marketing Platform
✔ Implement multi-channel attribution models
✔ Applying predictive analytics and AI to marketing strategies.
Classic training day
Our days are organised to make it easier for you to learn and progress.
| 09h30 |
10h30 |
13h |
14h |
17h30 |
18h30 |
CoursesAfter a good cup of coffee, we start with a lesson on the topic of the day. No slides or long theoretical explanations: our courses are totally practical and based on real cases. |
ChallengesNow it's your turn! For each day, we've designed a series of exercises of increasing difficulty based on real cases. You work in pairs and our experts are there to help you and answer any questions you may have. |
🍕 Lunch |
ProjectThroughout the course, you will work on a "common thread" project that you will present at the final demo day. It's an opportunity to get your mind off things and consolidate what you've learned on previous days. |
Live reviewReturn to the classroom with the teacher to work together on certain exercises or explore new techniques and the best solutions from the Artefact experts. |
🍻 🎭 |
Choose your course according to your level
Beginner level
Launch your data career!
You're a beginner and you want to become an expert in Data Marketing. By following all the modules, this profession will hold no secrets for you.
Length of course 4 weeks
Intermediate level
To improve your skills!
You already have a basic knowledge of data marketing. You can enhance your knowledge alongside Artefact's data experts by following the appropriate modules.
Length of course 4 weeks
Expert level
For perfect control!
You already have solid technical skills in data marketing. You'll be honing your expertise to move forward by selecting certain modules that your skills are lacking.
Length of course 4 weeks
Training led by our Artefact experts
Learn directly from our Artefact data experts, who are at the heart of the action every day in some of the world's finest companies.
They are much more than just trainers, they are leading-edge players in the field of data, ready to pass on their know-how and Artefact expertise to you.
Our alumnis Data Marketing in post
Our data marketing students have landed jobs at Artefact and some of the world's best companies.
96% find a job within 6 months and sometimes even before the end of their training.
Hans Olivier Pierre
Data Marketing - Web Analytics Specialist at Artefact
" The instructors are always ready to listen when we encounter difficulties. I really like the way the course is structured: each morning is devoted to about two hours of theory, followed by a day of mainly practical work. For me, that's the best way to learn. "
Victor Errotaberea
Marketing Automation Consultant at Like Reply
" I liked the fact that the course included a lot of practical aspects (exercises, use cases, mini-projects) for each programming language and tool. "
Zoé Coullaut
Data Product Manager at Louis Vuitton
" Thanks to this training, I can now do what I love and concentrate on analytics in the luxury sector. "
Get certified
Data Marketing
Gain recognition in the eyes of industry professionals with an ARTEFACT teaching diploma.
How to finance your training?
It is possible to obtain full or partial funding for your training.
Our team is available to help you find the solution best suited to your situation and put together your finance application.
Depending on your situation, you can receive CPF, POEI, CSP, Pôle emploi, Agefiph, OPCO, professional transition or regional funding, or you can finance the training yourself in several instalments.
How to register for the training?
Apply
Simply leave us your contact details and we'll get back to you as soon as possible to build your project.
Let's connect
Choose a slot for the admission interview. It is a A time for sharing to get to know each other better.
Finance your project
Once your successful applicationa member of our team can help you find Financing the most suitable.
Join the bootcamp
Congratulations, all you need to do is some preparatory work at home and you're off.
Ready to launch your career?
Get our training programme
Do you have a question?
Our Career Team is by your side
Benefit from the expertise of Artefact’s HR department and our network of partner companies to secure your future permanent contract.
average rating
Alumnis in the world
Partner companies
FAQ
Do you have any other questions about Artefact School of Data? We'd love to hear from you.
What career opportunities are there after a Data Marketing course?
After training in Data Marketing, there are a number of career opportunities open to students. They can become Data Analyst Marketing to analyse campaign performance and optimise strategies. The job of Growth Marketer enables them to exploit data to boost customer acquisition and loyalty. As a CRM ManagerThey will manage the segmentation and automation of marketing campaigns. Some will go on to become Traffic Managerwhere they will optimise digital acquisition levers.
Others, such as Head of Data Marketingby overseeing a company's data-driven strategy. The job of Data Marketing Consultant will enable them to help companies make the most of their data. Visit Digital Analysts measure the effectiveness of digital actions and make recommendations based on insights. Some will rise to management positions such as Chief Marketing Officer (CMO) Data-Driven. Others will specialise in UX Research & Data to improve the user experience. Finally, this course can be a springboard for becoming an entrepreneur in digital and data marketing.
The career opportunities don't stop there, as the number of jobs involving the use of Data is growing every day. They are constantly evolving to adapt to the needs of businesses, and new professions emerge on a regular basis.
What are the duties of a Data Marketing Manager?
The Data Marketing Manager defines and manages the data-driven marketing strategy to improve campaign performance:
- It collects, structures and analyses data from a variety of sources in order to identify trends and optimise marketing actions.
- It implements advanced segmentation models to better target audiences and personalise campaigns.
- His role also includes optimising digital acquisition levers such as SEO, SEA, emailing and advertising on social networks.
- It automates marketing actions using marketing automation tools to improve efficiency and lead management.
Working with the data, marketing and business teams, he or she ensures that the data is properly exploited and facilitates its use by the various stakeholders. It also ensures compliance with data protection regulations, in particular the RGPD.
Always on the lookout for innovation, it is experimenting with new approaches based on artificial intelligence and machine learning.
Its main objective is to transform data into a genuine strategic lever for maximising marketing performance.
What does Data Marketing really do for a company?
Data marketing enables companies to exploit their data to optimise their strategies and make more informed decisions. It improves customer knowledge by analysing behaviour, preferences and interactions with the brand.
Thanks to this approach, marketing campaigns become more targeted and personalised, increasing their effectiveness and return on investment. The automation of marketing actions, based on data analysis, enables greater responsiveness and performance. It also helps to optimise advertising budgets by identifying the most effective channels and messages. By analysing performance in real time, companies can adjust their strategies to maximise their impact.
Data marketing also helps to anticipate consumer trends and expectations, enabling the market to adapt more effectively. It helps to strengthen customer loyalty by offering customised experiences tailored to the specific needs of each user. By harnessing data, internal processes can be streamlined and operational efficiency improved.
Finally, it transforms data into a real lever for growth and competitiveness for the company.