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Bootcamp
Data Marketing
- +5000 Alumnis in the world
- 83% Rate of professional integration after 6 months
- +500 Partner companies
Our 3 next training sessions
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Remaining places |
Format |
Time |
Dates |
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3
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Hybride - Paris
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4 weeks - Full-time
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21/04/2025 -> 16/05/2025
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5
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Hybride - Paris
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4 weeks - Full-time
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30/06/2025 -> 25/07/2025
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10
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Hybride - Paris
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4 weeks - Full-time
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22/09/2025 -> 17/10/2025
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Bootcamp
About you
Data Marketing
Career courses
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Next steps
Choose your session
Find out more about our programme!
Master the fundamental skills of Data Marketing
Build a strategy
Master the fundamentals of digital marketing and data-driven strategy.
Measure
Calculate MROI, measure brand equity and extract actionable insights.
Make the most of
Monetise data, create partnerships and use data clean rooms.
Analyze
Master advanced analytical platforms and multi-channel attribution.
Program Data Marketing Bootcamp
Module 1
Customer Data Platform (CDP) environment
Module 2
Measurement & InsightsModule 3
Valuing data
Module 4
Marketing analysis1 week
Mastering the customer data ecosystem
➜ Introduction to data marketing strategy and organisation.
➜ CDP (Custometr Data Platform) platforms: fundamentals and implementation
➜ Managing and optimising a CDP platform
➜ Audience engine: segment construction and activation
➜ Managing consent and preferences in the age of privacy.
1 week
Evaluating marketing performance
➜ Marketing return on investment (MROI): Principles and methodologies ➜ Measuring brand value and impact on long-term sales. ➜ Designing and implementing marketing dashboards. ➜ Extracting actionable marketing insights from data ➜ Measuring influence and lifetime customer value1 week
Enhancing the value of shared data
➜ Product recommendation systems: algorithms and implementation ➜ Data partnerships: exploiting secondary and third-party data. ➜ Integrating agile practices into product development. ➜ Data monetisation strategies for businesses ➜ Collaborative data initiatives and data clean rooms ➜ Privacy-preserving data sharing techniques1 week
Mastering advanced marketing analytics
➜ Advanced analysis services for marketing ➜ Amazon Marketing Cloud: reselling and implementation ➜ Google Marketing Platform (GMP): resale and optimisation ➜ Multi-channel attribution modelling ➜ Predictive analytics and AI in marketingSkills
✔ Develop a data-driven marketing strategy ✔ Configure and optimise a customer data platform (CDP) ✔ Create and activate relevant audience segments ✔ Implement an RGPD-compliant consent management system.Skills
✔ Calculating and interpreting return on marketing investment (MROI). ✔ Measure and analyse brand equity and its impact on sales ✔ Design and implement effective marketing dashboards. ✔ Extract actionable insights from complex marketing dataSkills
✔ Implement product recommendation systems ✔ Establish and manage data partnerships with third parties ✔ Develop data monetisation strategies ✔ Use data clean rooms for secure collaborationSkills
✔ Using advanced analytics for marketing ✔ Configure and optimise campaigns on Amazon Marketing Cloud and Google Marketing Platform ✔ Implement multi-channel attribution models ✔ Apply predictive analytics and AI to marketing strategies.Classic training day
Our days are organised to make it easier for you to learn and progress.
| 09h30 |
10h30 |
13h |
14h |
17h30 |
18h30 |
CoursesAfter a good cup of coffee, we start with a lesson on the topic of the day. No slides or long theoretical explanations: our courses are totally practical and based on real cases. |
ChallengesNow it's your turn! For each day, we've designed a series of exercises of increasing difficulty based on real cases. You work in pairs and our experts are there to help you and answer any questions you may have. |
🍕 Lunch |
ProjectThroughout the course, you will work on a "common thread" project that you will present at the final demo day. It's an opportunity to get your mind off things and consolidate what you've learned on previous days. |
Live reviewReturn to the classroom with the teacher to work together on certain exercises or explore new techniques and the best solutions from the Artefact experts. |
🍻 🎭 |
Choose your course according to your level
Beginner level
Launch your data career!
You're a beginner and you want to become an expert in Data Marketing. By following all the modules, this profession will hold no secrets for you.
Length of course 4 weeks
Intermediate level
To improve your skills!
You already have a basic knowledge of data marketing. You can enhance your knowledge alongside Artefact's data experts by following the appropriate modules.
Length of course 4 weeks
Expert level
For perfect control!
You already have solid technical skills in data marketing. You'll be honing your expertise to move forward by selecting certain modules that your skills are lacking.
Length of course 4 weeks
Training led by our Artefact experts
Learn directly from our Artefact data experts, who are at the heart of the action every day in the world's finest companies. They are much more than just trainers, they are leading-edge players in the field of data, ready to pass on their know-how and Artefact expertise to you.Our alumnis Data Marketing in post
Our data marketing students have landed jobs at Artefact and some of the world's best companies.
96% find a job within 6 months and sometimes even before the end of their training.
Hans Olivier Pierre
Data Marketing - Web Analytics Specialist at Artefact
" The instructors are always ready to listen when we encounter difficulties. I really like the way the course is structured: each morning is devoted to about two hours of theory, followed by a day of mainly practical work. For me, that's the best way to learn. "
Victor Errotaberea
Marketing Automation Consultant at Like Reply
" I liked the fact that the course included a lot of practical aspects (exercises, use cases, mini-projects) for each programming language and tool. "
Nathalie Cazaux
Data Analyst at Soitec
" I found the course to be perfectly in tune with today's technological requirements. The approach, the teachers and the real-life cases have significantly enriched my skills, particularly in Deep Learning and Data Engineering. "
Arthur Moulon
Data Scientist at Saint Gobain
" After an open day at the Artefact School of Data, I was won over by the rigour and richness of their training. Today, as a Data Scientist at Saint-Gobain, I'm living out my passion for technology and innovation thanks to the skills I acquired there. "
Get an RNPC 7
Data Marketing
There are many financing options available to you, and we're here to help you find the one that's best for you.
How to finance your training?
It is possible to obtain full or partial funding for your training.
Our team is available to help you find the solution best suited to your situation and put together your finance application.
Depending on your situation, you can receive CPF, POEI, CSP, Pôle emploi, Agefiph, OPCO, professional transition or regional funding, or you can finance the training yourself in several instalments.
How to register for the training?
Apply
Simply leave us your contact details and we'll get back to you as soon as possible to build your project.
Let's connect
Choose a slot for the admission interview. It is a A time for sharing to get to know each other better.
Finance your project
Once your successful applicationa member of our team can help you find Financing the most suitable.
Join the bootcamp
Congratulations, all you need to do is some preparatory work at home and you're off.
Ready to launch your career?
Get our training programme
Do you have a question?
Our Career Team is by your side
Benefit from the expertise of Artefact’s HR department and our network of partner companies to secure your future permanent contract.
average rating
Alumnis in the world
Partner companies
FAQ
Do you have any other questions about Artefact School of Data? We'd love to hear from you.
What career opportunities are there after a Data Marketing course?
What are the duties of a data marketing manager?
The Data Marketing Manager defines and steers the data-driven marketing strategy to improve campaign performance. They collect, structure and analyse data from a variety of sources in order to identify trends and optimise marketing actions. They implement advanced segmentation models to better target audiences and personalise campaigns. Their role also includes optimising digital acquisition levers such as SEO, SEA, emailing and social network advertising. They automate marketing actions using marketing automation tools to improve efficiency and lead management. Working with the data and marketing teams, they ensure that data is properly exploited and facilitate its use by the various stakeholders. They also ensure compliance with data protection regulations, in particular the RGPD. Always on the lookout for innovation, he or she experiments with new approaches based on artificial intelligence and machine learning. He is also responsible for disseminating the data culture within the company and training teams in the use of data. His main objective is to transform data into a genuine strategic lever for maximising marketing performance.
What does Data Marketing really do for a company?
Data marketing enables companies to exploit their data to optimise their strategies and make more informed decisions. It improves customer knowledge by analysing behaviour, preferences and interactions with the brand. Thanks to this approach, marketing campaigns become more targeted and personalised, increasing their effectiveness and return on investment. The automation of marketing actions, based on data analysis, enables greater responsiveness and performance. It also helps to optimise advertising budgets by identifying the most effective channels and messages. By analysing performance in real time, companies can adjust their strategies to maximise their impact. Data marketing also helps to anticipate consumer trends and expectations, enabling the market to adapt more effectively. It helps to strengthen customer loyalty by offering customised experiences tailored to the specific needs of each user. By harnessing data, we can streamline internal processes and improve operational efficiency. Finally, it transforms data into a genuine lever for business growth and competitiveness.