Are you wondering why so many companies are putting so much effort and resources into analysing their data? It's not just a trend: data is redefining their strategy, boosting their competitiveness and even influencing their internal culture. Thanks to data, they can get closer to their customers, optimise their operations, innovate, anticipate risks, and much more. Let's delve into the world of data analysis to understand why it has become so indispensable.
We often hear about Data Analytics and Business Intelligence (BI), but it's not always easy to really understand what makes them different, is it? These two approaches each have their own role, and knowing how to differentiate between them can really help a business to make better use of its data. So let's take a look at how they complement each other and why it's worth taking a closer look!
Today, data is everywhere, and knowing how to analyse it has become a major asset! Data analysis, or data analytics, makes sense of all this raw information, helping businesses, institutions and even individuals to make informed decisions. Whether it's to understand buying habits, optimise processes or anticipate trends, data analytics is at the heart of modern strategy.
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